• Rooftop Record: Creation of the world’s largest 3-D Instagram post (see above) began when Nordstrom asked Rainier Industries to figure out how to create and install the 14,000-square-foot post on the roof of its downtown Seattle store, as part of its Anniversary Sale.
Not only did the finished product have to look good, but it had to hold up to the elements and be secured properly to the roof. The 55-foot-tall dress was built separately from the post and the leopard print had to match the actual dress being sold in the stores.
And the world’s largest hanger (25-foot-wide wood portion built at the Nordstrom Fullerton production shop) and 3.5 foot metal portion was constructed in four sections and assembled on site.
Nordstrom will repurpose all the materials used in the installation by donating everything to Goodwill, which plans to turn the giant dress into more than 1,000 shopping bags for their clientele…
• Biking Billboards: Andrea Lieberman (below) has sold her five-year-old Biking Billboards company to MJ Eich, a veteran marketing and sales executive.
Andrea started the company with her son, Jace, when they were trying to get the attention of potential buyers for a debt-ridden 96-unit condominium building she inherited when her father passed away. With the building’s proximity to Chateau Ste. Michelle Winery, the two Liebermans decided to rig the A-frame sidewalk signs from the condos onto some old bicycle trailers and ride in front of the crowds heading to the Summer winery concerts.
“It was such a hit,” Andrea recalls, “that not only did it drive three times the number of visitors to the condo sales office, but several business owners asked for information about hiring our riders to advertise for their companies.” Biking Billboards gained national attention when it was contacted by the agency representing T-Mobile and began a regional push into Oregon and California. “With virtually no competition from any comparable companies in the entire U.S., it’s been a wild and successful ride ever since,” Andrea said.
Eich brings 25 years of sales and marketing experience working with companies like AT&T, FTD, Inc., The Seattle Times and NetLine Corp…
• Cashman Coup: Pat Cashman was a big hit as speaker at the August MCEI (Marketing Communications Executives International) meeting, where—among other shticks—he reprised hilarious video from his Almost Live! days. He also shared the news that The 206, the late-night comedy show on KING-TV that he co-produces and co-stars in with his son, Chris, is the highest-rated, locally produced comedy show in America (which Pat is quick to emphasize means North America). He hinted there might be some positive changes on the horizon for the upcoming fourth season, for which PEMCO Insurance will again be the prime sponsor. Stay tuned…
• WD & Weaver: WONGDOODY has chosen Mikaila Weaver as its first Women in Advertising Scholarship winner. She’s currently a student at the VCU Brandcenter, specializing in experience design and creative technology. Pam Fujimoto, WD ECD, said “Mikaila impressed us with the sense of purpose she brings—a passion to impact peoples’ lives in a positive, meaningful way.”
Altitudinous App: Space Needle 360 is a new free virtual reality mobile app, featuring interactive bird’s-eye views of Seattle from 600 feet above the city. It gives the users the experience of standing on the Space Needle spire, walking on the Needle’s outermost ring and flying around Seattle in a seaplane—all in spherical videos and images. The app is one of the first of its kind and one of the first to be put out by a major landmark.
Needle VP/marketing Karen Olson said, “Over the past few years, we’ve launched a series of digital experiences that let our guests see and interact with the view. Now, with our virtual reality app, our guests can enjoy some of the best views of Seattle—and take the views to go!”…