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Take A Bow, Seattle TV…
Yes, I’m one of those snow birds who head to Arizona in the Winter to soak up the sun, rather than stay here in soaking rain. One of the things I miss most is good local television. Phoenix is the...
View ArticleDan McConnell: Globetrotting Counselor
Dan McConnell, president and CEO of DMCPR, has spent virtually his entire career as a strategic communications professional. His amazingly eclectic journey has won him the national PR society’s...
View Article‘Bad Execution’—Or…???
I recall my grandmother emphasizing her point by saying, “You can’t make a silk purse out of a sow’s ear.” As a young boy, I wondered why anyone would want a purse made out of a pig’s ear in the first...
View ArticleCreatives’ Focus: Tactics
Based on my experience, when the creative team gets together for a session, what the participants generate are tactics—not the objectives and strategies that should be the beginning point. To be clear,...
View Article8 Critical Obstacles
Traditional ways of conducting agency evaluations are no longer working. Old-fashioned evaluations are no longer providing clients and agencies the insight needed to manager their partnership...
View ArticleTime For An Intervention On ‘Selfies’
I’d like to stage an intervention. This is one 20-something who can’t stomach another “selfie” promotion featuring an out-of-home campaign that compels onlookers to proliferate the brand’s message by...
View ArticleSocial Media: The New SEO?
It’s become apparent that social media has greatly impacted the way users find websites, companies and products. Many claim that SEO is on the decline that social media eventually will be the sole way...
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Just Say ‘No,’ Please!
A few months ago, I was riding with a client in my car. She said she had worked with a consultant who was originally from the East Coast. He’d told her that people on the West Coast are too polite and...
View ArticleNot So ‘Old And In The Way’
In 1973, a new bluegrass band named itself after a tune they wrote: “Old and in the Way.” Jerry Garcia was a member of that group before he launched his own memorable band. Forty-two years later, it...
View ArticleMay/June 2015 Events
May 13—American Marketing Association, Eastside luncheon meeting. speakers from VODA Brands and Possible on Branded Video Content: How to Tell Your Story Without the Sales Pitch, 11:30am-1pm, Hyatt...
View ArticleContent IS The ‘Engine’
There’s no doubt about it. Content IS the engine that pulls today’s most effective marketing down the proverbial tracks It’s no longer the cute little caboose that’s been pulled along from one campaign...
View ArticleContent: Not First-Mover
OMG. They actually have a Content Marketing Institute! That’s pretty scary if you don’t know what content marketing is—and most marketing and advertising folks probably don’t entirely get it. Simply...
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Simpler Is Smarter
Perhaps apocryphal, there’s a story that aides to President Ronald Reagan were asked to present written policy issues on which he had to make a decision “double-spaced, occupying no more than one side...
View ArticleBuild Killer Attitude
Life in sales isn’t fair. You know that. Some salespeople have more than their share of difficulties and some salespeople get more breaks than they deserve. What fascinates me is how salespeople...
View ArticleIt’s Time To Reflect—After Fifty Years
When I think about July 12, 1965 and the skinny 17-year-old (that would be me) pulling his first airshift at KASY-AM in Auburn, it seems like and awfully long time ago. When I look back on all the...
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Do Not Begin Without Clear Goals
A quarter of a century after the World Wide Web (remember that spelling and capitalization?) came into being, professional marketers mostly understand it. Millenials certainly do, because they grew up...
View ArticleIt’s Time For A Mid-Year Audit
With the first half of 2015 in the books, it’s a good time to take a hard look at how your social media plans are performing and make the necessary changes to finish the year strong. SocialCentiv,...
View ArticleAn Ad By Any Other Name Is…?
OK, quick, recall the last, oh, five news articles you read today on your mobile device, tablet or desktop. Remember how many of those were paid sponsored content, versus objective or editorial news...
View ArticleHow It Differs From B2C Marketing
Pub. Note: BlackWing Creative (formerly Hodgson/Meyers) has been named one of the top B2B agencies by Advertising Age for seven conscutive years. MARKETING asked, Meyers, president and creative...
View ArticleJuly/August 2015 Events
July 12—American Marketing Association, Wine Tour and Networking, 2:15-7pm, Chateau Ste Michelle, 14111 NE 145th St., Woodinville, psama.org or 206-623-8632. (No other programs for PSAMA during July...
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